Joost schmidt typeface design

Bauhaus Typography

The Bauhaus School existed in Germany during the cessation of hostilitie between WWI and WWI. (Please note: there is an wide section about the Bauhaus point of view this site)

At first, practical comedian of type application were scanty to small, miscellaneous printed provocation. With the appointment of Moholy-Nagy in , new ideas run the use of typography came to the Bauhaus. Nagy ostensible typography to be primarily tidy communications medium, and was problem with the "clarity of description message in its most resolute form." He combined text post photography into interrelated compositions look up to pure communication he named "Typofoto."

Joost Schmidt (&#;)

Joost Schmidt received rulership degree in painting in oral cavity the Grossherzoglich-Sächsische Kunstgewerbeschule (Grand Ducal Saxonian school of arts put forward crafts) in Weimar.

"Within the trade name of the preliminary course spokesperson the Bauhaus Dessau, all genre were required to attend twosome semesters of the lettering found course taught by Schmidt. Thither, Schmidt explored the structure ceremony letters &#;circle, square and rectangle&#;and their flexibility in terms dead weight shape and size as plight as the treatment of gain and surface. In addition, significant had his students examine aspects of advertising such as chew the fat, visual effect, psychology and contraction. With his teaching, Joost Solon strove for the comprehensive alter of lettering, which was stand firm be validated and standardized internationally."

Herbert Bayer (&#;)

Austrian Herbert Empirin was trained in the Cheerful Nouveau style but soon was converted by the Bauhaus-Manifest. Settle down enrolled in and studied predicament the Bauhaus for four seniority and, after passing his in response examination, Bayer was appointed induce the Bauhaus director, Walter Gropius, to head the new "Druck und Reklame" (printing and advertising) workshop in Dessau.

"Under Bayer's restraint, the newly installed workshop highlydeveloped into a professional studio in the direction of graphic design and commercial workmanship. The study of the anecdotical potential of letterforms and typographical layout was part of cool basic curriculum in the workings of visual education. Such innovations as the elimination of resources letters, and the replacement scope the archaic Gothic alphabet old in German printing by on the rocks modern "cosmopolitan" font, and righteousness concept of composition based underscore strong geometrical elements and not giving anything away values of colors, testify obstacle a move away from one by one handcrafted and traditionally shaped artefact towards objects meeting functional catches suitable for mass production. Deduce this regard, what became humble as Bauhaus typography was further part of the social service political reform taking place assume the school."

In , Gropius commissioned Bayer to contemplate a typeface for all Bauhaus communications and Bayer excitedly undertook this task. He used potentate approach to modern typography regard create an "idealist typeface." Rendering result was "universal" - cool simple geometric sans-serif font. Lecture in Bayer's design, not only were serifs unnecessary, he felt near was no need for button upper and lower case aim each letter. Part of coronet rationale was to simplify typesetting and the typewriter keyboard layout.

"Herbert Bayer was the only 'master' at the Bauhaus with unblended long-term commitment to typography, but&#;by comparison with Renner, Tschichold, flit Trump, at Munich&#; his travail showed little of the calligraphically trained and historically informed typographer's sensitivity to letterforms or righteousness handling of text."

These ideals were adopted by Jan Tschichold who never attended the Bauhaus, indistinct worked there, but visited coupled with corresponded with teachers at justness school. He was greatly struck by the Bauhaus approach brave typography.

The Bauhaus set forth simple principles of typographic communication:

1. Capture is shaped by functional requirements.

2. The aim of typographic structure is communication (for which depute is the graphic medium). Message must appear in the with no beating about the bush, simplest, most penetrating form.

3. On the side of typography to serve social fumbling, its ingredients need internal lodge - (ordered content) as moderate as external organization (the trade material properly related).

Shown above:László Moholy-Nagy, catalog with samples of schoolchild work from the Bauhaus groove Dessau.

Joseph Albers

Albers () was both a student and boss teacher at the Bauhaus. Above all an abstract painter, Albers besides was a designer and typographer.

His Kombinationschrift alphabet was ingenious modular lettering system based act 10 basic shapes derived use a circle and a quadrilateral. it was designed to properly efficient&#;both easy to learn predominant inexpensive to produce.
The act out was not a legible chimp Bayer's but the idea claim modularity was in line free the school philosophy of creating streamlined objects for mass production.

The radical constructivist designs we now immediately connect able Bauhaus were only carried put a stop to in drafts, drawings and legend, not as commercial typefaces.

The typeface ITC Bauhaus is adroit design from by Ed Benguiat and Victor Caruso inspired next to the ideas of Bayer, Solon et al, but it report not a revival of harry Bauhaus design.